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Front
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Switch: How to Change Things When Change Is Hard
"Random House, Inc / 2010 / Hardcover"
Author: "Chip Heath, Dan Heath"
$15.60 (40.00% savings)
Retail: $26.00
Save: $10.40
ISBN: 9780385528757
(eligible for Super Saver Shipping)
Limited Availability. (1 available)
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Product Description
Why is it so hard to make lasting changes lives? The primary obstacle is a conflict that's built into our brains, say authors Chip and Dan Heath. Our minds are ruled by two different systems-the rational mind and the emotional mind-that compete for control. The rational mind wants to change something; the emotional mind loves the comfort of the existing routine. This tension can doom a change effort-but if it is overcome, change can come quickly. In Switch, the Heaths show how everyday people have united both minds and, as a result, achieved dramatic results.
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